Direct Mail Marketing for Auto Dealers

August 17, 2018

You’ve got a great inventory of cars, but people need to SEE them in order to buy them. Sure people drive by your lot, but what about the cars you can’t park out front? Catching someone’s attention can’t always be done with a balloon tied to a car. That’s where direct mail marketing can help!

By sending out a personalized mail piece, you can let your community know who you are and what you offer! Direct mail marketing allows you to reach a larger audience so you can share the benefits of working with your business. Highlight your best offer, and let them know what you have for inventory. Our hand addressed direct mail marketing will set you apart from your competition, and will start attracting those who may not know your company. It’s time to make sure the community knows your name and everything you offer.

When someone starts thinking about buying a new car, they want to trust the dealership they’re buying from. The best way to do this is to send a multi-touch direct mail campaign. Mailing to the same list of names multiple times helps establish a relationship, and will put your dealership at the top of their minds when they start looking for a new vehicle. You can even mix and match mail pieces and envelope colors to help give your message a fresh appearance every time you mail!

You can also thank a recent buyer with a personal thank you card or a personalized letter. This personal touch can help retain clients, and help encourage priceless word-of-mouth advertising. A happy customer will recommend your business to their family, friends, and co-workers! Keeping old customers is just as important as bringing in new, so never forget to thank your loyal customers.

Increase your dealership’s foot traffic and start a direct mail marketing campaign today!


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