An Introduction to Direct Mail Marketing

October 25, 2018

Whether you are new to direct mail marketing or are simply looking to improve your marketing plan, Rapid Direct Mail is here to help! We understand that creating/adjusting a direct mail marketing plan can feel like a daunting process. That’s why we want to share with you an introduction to direct mail marketing! By familiarizing yourself with this effective form of marketing, you can start to track and predict your response. This, in turn, will help you create an organized marketing plan so you can steadily grow your business!

At Rapid Direct Mail, we make it fast and easy to set up a direct mail campaign. Simply choose your mail piece and mailing list and we will take care of the rest. Not sure where to start? No problem! We offer a variety of mail piece templates and can even provide a mailing list for your campaign!

Below are three key factors for creating, and maintaining, successful direct mail marketing campaigns:

The Mailing List:

Using a targeted mailing list can have a huge impact on the response rate for your campaign. First, choose your target audience. This can include the geographic location as well as demographic filters. Adding mailing list filters to your mailing list can help you connect with the most motivated leads. We can provide a targeted mailing list for your campaign, or you can supply your own mailing list.

The Mail Piece:

To boost your response rate, you should choose a mail piece that will resonate with your target audience. Your message should be clear and concise; this will encourage your leads to read the entire message. By using a mail piece that is easy to read and navigate, you can improve your response rate.

Your mail piece should also match your direct mail marketing campaign style. Formal campaigns perform best when using a formal mail piece, such as a letterhead letter. More casual campaigns offer flexibility with your mail piece style, so you can experiment with styles such as yellow letters, postcards, stationery, and more!

The Response:

In order to adjust and perfect your direct mail marketing campaigns, you must track how your campaigns perform. Make sure to track which areas, mail pieces, and mailing list types have the highest response rates. This way, you can replicate and expand your successful marketing, ultimately growing your business!


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